Category: AToP

  • Analog life in a digital world

    Analog ⟺ Digital  The metaverse is here. In order to fully enjoy and appreciate this revolution 🙂 evolution I’m consistently drawn to the idea that we must keep enjoying analog life in our digital world. It’s a balance that will help us appreciate this new normal.  Analog- the physical  Digital- our use of technology About:…

  • “Recalibrate”

    Time to, “Recalibrate” Definition; to reexamine (one’s thinking, a plan, a system of values, etc.) and correct it in accord with a new understanding or purpose.  We’re in modes of constant iteration, and optimization. Is this an attitude of positive competition and progress? Or are these actions rooted in a social construct that singularly is…

  • “Conflict Resolution” a cultural philosophy of Interpersonal communication

    Conflict is something we all experience yet the proper resolution is rarely spoken of.

  • “Life”

    I’m reading about indigenous people & plants, my roommates are drawing tattoos & buying bitcoin…perfect soundtrack” -Rachel Musquiz, Founder Curcuma Kitchen Life is what you make it and positivity is the key to living a happy life. Staying positive though is a daily fluid process. Moods and how we decide to take action is a…

  • “Escapism”

    The concept of escapism—or the self-selected separation of oneself from one’s immediate reality through the consumption of media resources, such as television, music, games, and movies has long been an important subject of consumer culture studies. A most recent example of escapism in advertising is Fortnite and more specifically the Fortnite concert series. Or additionally,…

  • “Embracing the struggle”

    On any given day there are all sorts of potential twists and turns. Most days things that come up can be overcome with little mental or physical effort. Then there are other days when we are challenged and put out of our comfort zones. I’ve come to accept there will be a struggle in each…

  • “Protection and well-being”

    Different situations call for nuance- you wouldn’t want to be caught tone-deaf during a social and economic crisis. Multiple studies show that people place trust as the most important character trait in a person or brand. Here a couple of things I consider when creating content: Focus on community I know it’s hard with the…

  • Principles and Values

    Whether you realize it or not your values inform your thoughts, words, and actions. Do you know yours? Your values are important because they help you to grow and develop both personally and whatever you are trying to build like a brand, a kid, etc…super important stuff!… So, for example, the decisions you make are…

  • “Internet enabled”

    In a digital age, how to better communicate sincerity in authentic ways? We are enabled by technology that serves as a convenience for its users. Oftentimes the same tech serves as a disservice to its recipient. Over the years I slowly came to realize that Gmail was writing my emails for me. It’s crazy how…

  • “Where we land”

    “Let’s see where we land.” Intuition can guide where you want to be and there are many examples that can be analyzed. On one end disappointment is often rooted in a lack of preparation and a lack of practice. On the flipside positive outcomes share common qualities of vision and strategy that creates a roadmap…