“Recalibrate”


Time to, “Recalibrate”

Definition; to reexamine (one’s thinking, a plan, a system of values, etc.) and correct it in accord with a new understanding or purpose. 

We’re in modes of constant iteration, and optimization. Is this an attitude of positive competition and progress? Or are these actions rooted in a social construct that singularly is based on performance (economics) metrics alone? It’s challenging to decipher what, and when to recalibrate something towards healthy outcomes. 

About: This vaporwave audiovisual is inspired by the concept of recalibration. It seems in good practice to make assessments for the potential recalibration of a certain aspect of life whether that’s personal or professional. The audiovisual puts that thinking into context through conceptual digital art, in this particular instance the Toys “R” Us brand. A beloved store of the ’80s and 90’s kid has struggled in the digital era because of surmounting competition. Recently, again under new ownership, the brand’s business is being recalibrated for a future iteration. Hooray, I think. :/

Nick 👍🏼

about the author Nick Pastula